We find the barriers costing you money, remove them alongside your team, and measure the result against a baseline your finance team signs off on. Start with a conversation, not a contract.
Industrial operators, distributors, 3PLs & PE portfolio companies — logistics, transportation, negotiation, and process improvement — $30M and up.
Most mid-market manufacturers and distributors are operating with processes, systems, and cost structures that haven't been stress-tested since the business was half its current size. The savings are there. The expertise to find and capture them typically isn't.
Morrell Consulting exists to close that gap — bringing Amazon-scale operational methodology to growing mid-market operators, at a price structure that makes the engagement a straightforward ROI decision.
Every engagement follows the same disciplined path: a conversation, a diagnostic, a recovery partnership, and an optional way to hold the gains. You decide at each step whether to keep going, and you'll know exactly what each step costs before you commit to it.
A working session on the specific barrier or source of waste you're seeing. We map where it hits your P&L and decide together whether a diagnostic makes sense. You leave with an initial view of where the leakage likely sits. No pitch deck, no obligation.
We start with your frontline, then go to the data. Supervisors and floor teams tell us where the work actually breaks; your numbers tell us what it costs. You receive a sized leakage estimate against a baseline your finance lead signs off on, a ranked list of barriers, and named paths to remove them.
We work inside your operation, not from a deck, to remove the barriers you choose. Recovery is measured in cash your finance team verifies against the agreed baseline. Our fee follows that verified recovery, invoiced quarterly, and any reversal within 90 days is credited back.
Once a barrier is gone, it tends to creep back. An optional monthly retainer keeps the KPIs visible, the leadership cadence in place, and the team accountable. Offered on fit, never assumed or included by default.
You can stop after any step. We would rather tell you plainly that there isn't an engagement worth doing than manufacture one.
Most consulting firms send you someone who has studied operations. Morrell Consulting was built by someone who has run them — at the most demanding scale in the world. The methodology wasn't designed in a boardroom. It was forged across years of leading real operations under real pressure, then formalized into a repeatable diagnostic and implementation system.
Tony Morrell spent years leading building-level operations inside Amazon's first and final mile fulfillment divisions — managing labor, productivity, safety, and continuous improvement across facilities processing millions of units weekly. Before that, he served within GAP Inc.'s internal strategy and operations function, advising across four global brands on supply chain and logistics challenges spanning procurement, distribution, and last-mile delivery. Earlier in his career, he held executive logistics and manufacturing leadership roles at Target and Kona Brewing — each adding a distinct operational lens to what would become the foundation of how Morrell Consulting approaches every engagement.
What makes that background genuinely useful — rather than just impressive on paper — is how the pieces interact. Operational experience at Amazon's scale develops an instinct for finding waste that most consultants simply don't have: the ability to walk an operation and know, before the data confirms it, where the friction is hiding. Formal consulting methodology from GAP provides the discipline to structure findings, build a rigorous business case, and drive cross-functional alignment. Deep academic grounding in supply chain ensures the solutions aren't just operationally sound — they're strategically coherent. Together, those three lenses produce recommendations that are faster to diagnose, more defensible to leadership, and more durable once implemented.
The result is a firm that can engage with mid-market industrial operators at a level most boutique consultants can't match — and deliver it with a speed and directness that larger firms won't. Wherever your operation is, if the opportunity is real, we're interested in the conversation.
We work best with companies that have real operational footprint — warehouses, distribution centers, manufacturing floors, carrier networks. If your operation has grown faster than the systems managing it, that's where we do our best work. Revenue range is a guideline, not a gate.
Multi-SKU producers with complex inbound, production-adjacent, and finished goods distribution challenges. Labor productivity gaps, fragmented carrier portfolios, and inventory carrying costs that have grown with the business.
Regional and national distributors carrying freight spend above 5% of revenue, SKU portfolios that have expanded faster than slotting logic has kept up, and DC operations designed for a smaller, simpler operation than the one running today.
Third-party logistics providers and contract warehousing operations where labor efficiency, slotting, and throughput directly determine margin. We bring Amazon-caliber labor management and layout discipline to operations of any size.
Manufacturers and distributors in food, beverage, and consumer goods with production scheduling complexity, cold chain logistics, and multi-channel distribution demands. Operational experience in this sector runs deep — including executive manufacturing leadership in beverage production.
CFOs and Operating Partners seeking validated EBITDA improvement ahead of hold-period optimization or exit. A 1–2% operational efficiency gain at a $100M company with an 8x exit multiple translates directly to enterprise value — making a Morrell engagement a straightforward investment decision.
If something in your operation is costing you more than it should — a barrier you can name but haven't been able to remove — we'd like to hear about it. The first conversation is 30 minutes and free. No pitch deck, no commitment.